PROJECT
Climate Activism
CATEGORY
Graphic Design | Marketing
Climate Activism
CATEGORY
Graphic Design | Marketing
PROJECT DETAILS
Making big lifestyle changes can be out of budget for most college students. The movement to end climate change has become the most pressing topic of our time. It is imperative that each of us join in on the fight to curb climate change, and a lot of that entails living sustainably. But how can we do that?
Making big lifestyle changes can be out of budget for most college students. The movement to end climate change has become the most pressing topic of our time. It is imperative that each of us join in on the fight to curb climate change, and a lot of that entails living sustainably. But how can we do that?
Intro
Living a sustainable lifestyle mostly means creating less waste. But, this means altering how we buy clothes, food and even our electronics. To be more sustainable, the best thing you can do as a college student (and really this is true for everyone) is simply to be conscious of your choices and their impacts. College is the best time in your life to practice living sustainably and grow the habits that will stay with you forever. Here are some useful information and little changes you can implement, to lead a more eco-friendly life.
Concept
Social Media content is centered around 5 different subtopics about living sustainably, mostly focusing on the so-called "Low waste lifestyle", because that is something that even (university) students can easily do and motivate others to do the same, both at home or in the campus.
Besides briefly explaining the different subtopics, with relevant facts and statistics (why is it important to tackle this problem), we also provide different actions for them to choose from, that are easy to accomplish and give an instant feeling of success.
Besides briefly explaining the different subtopics, with relevant facts and statistics (why is it important to tackle this problem), we also provide different actions for them to choose from, that are easy to accomplish and give an instant feeling of success.
Design & UX
A tinder-like approach (e.g. swiping) makes the topics easy to consume and the design/UX is already familiar to our target audience.
Tinder comes up often as an example of a good UX and gamification → Tinder was the pioneer of the “swipe right” function, focusing on a simple but effective user experience that appealed to the millennial and Gen Z audiences, which typically have short attention spans.
Swiping technique is based on the idea of unpredictability. Every time the user swipes, he/she doesn’t know what to expect. It keeps people engaged and motivates them on action to look for a reward.
Applications such as Tinder use in-app gestures like swiping to reduce clutter on the screen, which leaves an opportunity to place more valuable content on the screen (in this case, useful sustainability tips).
Tinder comes up often as an example of a good UX and gamification → Tinder was the pioneer of the “swipe right” function, focusing on a simple but effective user experience that appealed to the millennial and Gen Z audiences, which typically have short attention spans.
Swiping technique is based on the idea of unpredictability. Every time the user swipes, he/she doesn’t know what to expect. It keeps people engaged and motivates them on action to look for a reward.
Applications such as Tinder use in-app gestures like swiping to reduce clutter on the screen, which leaves an opportunity to place more valuable content on the screen (in this case, useful sustainability tips).
