PROJECT
Redesign: Cha Natural Drinks
CATEGORY
Graphic Design | Branding | Marketing
Redesign: Cha Natural Drinks
CATEGORY
Graphic Design | Branding | Marketing
PROJECT DETAILS
For the redesign of CND, a Taiwanese tea shop in Berlin, I decided to shift away from the original dark red color scheme. Given that the target demographic for pearl milk tea tends to be younger individuals aged 18-40, I opted for a brighter color palette with blue as the main color. The inspiration for this color came from the Franz porcelain pattern on the tea set, which is closely connected to the culture of tea. This choice not only better aligns with the target audience, but also draws a connection to the brand's identity and heritage.
For the redesign of CND, a Taiwanese tea shop in Berlin, I decided to shift away from the original dark red color scheme. Given that the target demographic for pearl milk tea tends to be younger individuals aged 18-40, I opted for a brighter color palette with blue as the main color. The inspiration for this color came from the Franz porcelain pattern on the tea set, which is closely connected to the culture of tea. This choice not only better aligns with the target audience, but also draws a connection to the brand's identity and heritage.
Intro
Living a sustainable lifestyle mostly means creating less waste. But, this means altering how we buy clothes, food and even our electronics. To be more sustainable, the best thing you can do as a college student (and really this is true for everyone) is simply to be conscious of your choices and their impacts. College is the best time in your life to practice living sustainably and grow the habits that will stay with you forever. Here are some useful information and little changes you can implement, to lead a more eco-friendly life.
